Nikon’s Clever Camera Ads
Flipping through The Cool Hunter’s archives the other day, I stumbled across this clever little advertising campaign from Canon Nikon. I’ve always been a big fan of clever ads that incorporate their surroundings into in a way. The wheel turning is what really makes the ad by simulating the shutter. You can click on the photo to see a larger version, but I sadly don’t have a video of it in action.
As you may have guessed, the ad is for Canon Nikon digital cameras and is currently on buses all over Asia. If you like this style of ad, there’s a whole bunch more that the folks at The Cool Hunter are keeping track of in their advertising section.
EDIT: Haje Jan Kamps of Photocritic has pointed out in the comments that the ad actually appears to be for a Nikon digital camera. My mistake, folks!

Andrew Said,
November 23, 2006 @ 3:51 pm
I saw an ad on the back off a metro transit bus today for Canadian Tire.
At the bottom was the text and a tire graphic; easily read at a distance. In the middle was “If you are close enough to read this you need more stopping power.” in very small sized text. I thought it was rather clever.
Photocritic Said,
December 2, 2006 @ 5:59 pm
Judging from the red-eye light and the red handle, that is probably a Nikon, to be honest… Nevertheless, the campaign is pretty damn sharp, and I like it lots!
- Haje
Andrew Ferguson Said,
December 4, 2006 @ 5:16 pm
Thanks for the heads up, Haje!
I think you might be right, but I’m not 100% sure. I grabbed the reference to it as a Canon from the original Coolhunter post without verifying it. That’ll learn me, I guess :P
Edited post to append this additional content.
Dev Said,
May 30, 2008 @ 2:43 am
Nice ad, the thought is really cool, saw it earlier, searched it on the net.