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The Alchemists is an upcoming documentary about five individuals who changed the face of advertising forever. The movie is directed by Doug Pray (”Scratch”, “Infamy”) and for me, that’s all I need to know.

His film Scratch, on the history of hip-hop and turntablism, is one of my favourite documentaries and I don’t even really like hip-hop. That’s how good this man is. This gives me high hopes for what he’ll be doing with this film. The summary sounds like something I definitely want to sink my eyeballs into:

THE ALCHEMISTS is a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work.

Josh Spear said it best when he said, “if you only watch one trailer this week– make it this one”. I agree wholeheartedly, hit the link, check it out, and tell me what you think.

The IMDB is telling me I need a Pro account to view any further information on the film, so I’m going to attempt to get in touch with someone at The One Club. With a little luck and some friendly PR people, I’ll have a follow-up post on this in the near future.

(Found via Josh Spear)