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Lightpainting Photography Used to Shill Cellphones
Here’s a little something to brighten your day! Looks like Japanese art collective PIKAPIKA’s animated lightpaintings caught the eye of an ad executive stateside. This Sprint commercial is entirely made of lightpainting photos put together to create a stop motion video.
It was filmed over the course of four days and uses no special effects, just flashlights. And if you were wondering, the music from the commercial is ‘Souvenirs’ by Architecture in Helsinki, from their Fingers Crossed
There’s also a behind the scenes video of the commercial, to show you how it was made.
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Dmitri Markine Said,
July 12, 2007 @ 11:21 pm
Wow, that’s something I’ve never seen before!!
Dave Mooney Said,
July 13, 2007 @ 6:25 am
Fun Fact: the same song was used in a Canada Post commercial (YouTube link: http://www.youtube.com/watch?v=hormIQxzmGs ) last year, which did som fun time-lapse stuff. They still air it now, but with different background music.
I guess a song by an Australian band named in part after a Finnish city wasn’t Canadian enough for a Crown Corporation
Andrew Ferguson Said,
July 13, 2007 @ 10:31 am
Dude! That’s cool! I’ve never seen that Canada Post commercial before.
Something about the constantly changing architect’s office reminded me of the HP Change commercial (YouTube: http://youtube.com/watch?v=PLkGjzbDr5o ) directed by David Fincher.
Amusingly enough, I just noticed that the new Architecture in Helsinki video is on the top of the YouTube front page. I’ll have to give it a listen.
duncan Said,
July 13, 2007 @ 2:49 pm
That’s a really fun commercial. I like how the sun rises in the background as they’re doing the little sun part at the end, considering it probably took all night to shoot. Nice work.
Andrew Ferguson Said,
July 13, 2007 @ 3:24 pm
According to the making of, it was over the course of four nights.
I like that effect too, though. Partially for the symettry with the sunrise in the background and the lightpainted sun in the foreground and partially for the implication that it was a one-night shoot.
me Said,
December 2, 2007 @ 11:07 pm
God, how I hate that commercial. At first it was cool, but I cannot take that annoying tune anymore, it’s worse than the Apple commercials. During sporting broadcasts it’s on like ten times a game.