Diana Camera Returns, Preorders Now Available
The legendary Diana camera is finally re-entering production after a 35 year absence. Unica Home is currently taking pre-orders for the popular toy cameras and hopes to start shipping them later this month.
I’m far from being old enough to properly get excited about the “return” of this, but I’m intrigued. I like what I’ve seen from the images shown so far, and I like the idea of using a previously rare camera instead of some $20 lomo I can buy at 7-11.
If you aren’t enough of a lomography nerd to know about the Diana or why I think it’s cool, that’s okay. I still like you, just not as much. Here’s a quick blurb from the product page:
Originally produced by the great wall plastic factory in Hong Kong in the 1960’s the Diana has become a cult classic, known for producing soft and dreamy images due to light leakage. Given away by Reader’s Digest as a freebie, the Diana has been out of production for almost 35 years.
A light, inexpensive medium (120 film) format camera, the ‘new’ Diana has 4 f-stops and comes with a booklet, camera strap and lens cover. An additional change is that the camera has a removable lens, allowing for pinhole camera action!
At $50, this sounds like a pretty awesome toy. I’m flat broke at the moment, due a number of other shiny toys recently purchased, but I will probably be picking one of these up sometime in the near future. I need to broaden my horizons beyond my DSLR and lomo cameras are a bit more affordable than professional medium format cameras.
Would you consider purchasing a Diana Camera? Why or why not?






